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KK, Sabah, Malaysia
Simple guy with passion to life and interest My life is here and there

Wednesday, June 2, 2010

Expectation

Some people expect them to be known by others...
Some people expect them to be respected well by others..
Some people expect them to be the greatest among the crowd..

When they never meet these expectation, they start to think, did they do something wrong??

Actually, to gain respect, some name from others, what you really need to do , is do nothing.. Don't do anything deliberately to make other knows you...

The time will come and make yourself to be known among the people..

Why does Malaysian Airlines(MAS) use "Going Beyond Expectation" as slogan? Do they want to let others know them? Yes...in the sense of business and marketing , they need them(slogan) even though this is not a really great success....

For individual effort, it is not necessary for us to do something deliberately to gain respect from others...What you did, others witnessed and will evaluate from what you did...

1 comment:

Isaac said...

Should be "Why DID Malaysia Airlines (MAS) ... "Going Beyond Expectation". They have been using the new slogan > MH = Malaysian Hospitality since 2008.

A slogan is necessary to create brand awareness and if you can do that, then consider your company a great success. There are a few good ones such as :
HSBC - The World's Local Bank
Citibank - Citi Never Sleeps
Chase Bank - Chase What Matters

Unfortunately, most people do do things deliberately so people would know them ... What they do always come with an agenda ... Or at least those i know are such people ...

By the way, sometimes the time just never come ...